Sign up with Email. Sports News 5 years ago. Pechanga, Rincon and Pala casinos also all have business arrangements with tourist agencies in the region that bus Asian Americans to their casinos.
Korean people are dramatic. Many Chinese are fascinated by the mystical qualities of luck, fate and chance. She added that in the past year, casino officials have even started setting up prize wheels at Asian street fairs and festivals around Southern California, bally nj online gambling away prizes to winners and providing promotional information on the casino. A study by the NICOS Chinese Health Coalition in San Francisco found that as much as 21 percent of the Chinese community in that city could be identified as pathological gamblers, and that 16 percent of those surveyed identified themselves as pathological gamblers. To attract those coveted Asian-American customers, Pechanga and at least two other area casinos are doing everything from advertising in ethnic publications and hiring multilingual hosts, to offering Asian-American entertainment and in one case, redesigning parts of the casino with Asian themes.In recovery, the year-old high-tech recruiter is on the forefront of a battle by Asian Americans in California against out-of-control gambling. Las Vegas casino operators know there's no gambler quite like the Chinese, but until now no one has built a casino strictly for them. Lucky. "It's no secret in the casino business Asians' love for gambling and so we billboards in Asian-American communities in the Los Angeles area.